My daughter has acquired the new habit of returning things to its rightful owner. She sees her dad’s glasses in the hall way bookcase, she knocks on the door of his bathroom to return them. She finds my bag, messes around with my stuff and returns individual items to me with a proud smile (ingenious tactic on her part). Of course, if I’m really looking for my hair brush, she just says “No more” (i.e. “I don’t know. I don’t remember, I don’t want to) and I find it DEEP inside her closet. Ok, so she’s selective about what she returns. She’s ONE.
So she chanced upon a piece of mail with the London Business School (LBS) logo last night. She grabbed it and handed it to her dad. He then instructed her to find everything else in the house with the same logo. She’s ONE, right? Well she ran down to our room, turned on the lights, opened the closet and rummaged through my husband’s hat collection. She delivered 2 caps (yes, he has two caps that look exactly the same). And she wasn’t done. She proceeded to the kitchen and reached for the LBS sports bottle (yes, he IS a huge fan of his alma mater),
London Business School, are you reading this? I say give all your alums free stuff so their kids have LBS engraved in their little minds. Future applicant, future recruiter, and brand loyalist right here!
Does your child have an affinity for a brand? Challenge him to find everything related to it and prepare to get your socks knocked off.
Have an awesome weekend!